adidas HI ENERGY

For the launch of the Ultraboost 21, adidas’s latest evolution of their most popular running franchise, we didn’t have to look far for our insight. 2020 had left us lethargic and seriously low on energy. With more people taking up running than ever before, it was clear that running was the ultimate way to combat this low energy feeling. So we called on the world to get off the couch, get off zoom and say HI ENERGY. In our global campaign we entered the mind of a runner remembering what it feels like to experience a runner’s high. As our hero describes her runner’s high, we bring to life this HI ENERGY feeling and the benefits of the shoe through crafted visuals and colourful metaphors. Directed by Valentin Petit through Division Paris. Project collaborators: Builders Club & Machine Molle Creative Director: Thomas Jullien

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Art Direction
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adidas HI ENERGY