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Crest - Brand TV & Content

Brand TV was rare on the Crest NA business. When the opportunity came, we jumped at the chance. No demos. No typical shots of people brushing their teeth. Brave clients. Great production. This was a joy to work on. The assignment was talk to kids & parents about better oral care. We had two directions. The client produced both. #FantasyLand.

Project Roles
Copywriter
Company
Crest
Skills
Conceptual, Copywriting
Media
Commercials - Broadcast
Crest - Brand TV & Content