Citi Olympics

I helped write and CD the first Citi Olympics project "Every Step of the Way." It was about 6 months of hell, but I'm proud of the results. We created the usual suspects: TV / outdoor / banners / content films. But the unique thread through it all - a charity program. Every time you interacted with your chosen athletes either on our site, or on twitter, or on our custom-built "Cheer" app--your action was given a value. This value was donated by Citi to the athlete's charity. Obligatory Case Study video below. :)

Project Roles
Copywriter, Creative Director
Copywriting, Creative Direction
App Design, Billboards, Commercials - Broadcast, Commercials - Radio, Posters
Citi Olympics
Citi Olympics