The Oculus is a collaboration between The LAB & Rockwell Group, Senovva, Focus Lighting, and WET Design. The lobby to the new Seminole Hard Rock Casino & Hotel is the focal point that connects The Guitar Hotel, Hard Rock Live Theater, Retail, and Casino. As the nucleus to this new development, it serves as both a gathering and circulation point for millions of yearly visitors. The Oculus embodies how architecture can be used to immerse an audience in a reinvented approach to experiencing music. It interweaves its wooden organic architectural design with concert light production, world-class waterfall choreography, holographic animated projections, and original animated music films with its surrounding green walls and waterfalls. Towering above guests in the center of the Oculus is a 35' tall waterfall with pulsating rain, gravity-defying water spectacles, and blasts of mist for song finales.