Hard Rock Occulus

The Oculus is a collaboration between The LAB & Rockwell Group, Senovva, Focus Lighting, and WET Design. The lobby to the new Seminole Hard Rock Casino & Hotel is the focal point that connects The Guitar Hotel, Hard Rock Live Theater, Retail, and Casino. As the nucleus to this new development, it serves as both a gathering and circulation point for millions of yearly visitors. The Oculus embodies how architecture can be used to immerse an audience in a reinvented approach to experiencing music. It interweaves its wooden organic architectural design with concert light production, world-class waterfall choreography, holographic animated projections, and original animated music films with its surrounding green walls and waterfalls. Towering above guests in the center of the Oculus is a 35' tall waterfall with pulsating rain, gravity-defying water spectacles, and blasts of mist for song finales.

Project Roles
Animator, Designer
LAB at Rockwell Group
3D, Art Direction, CGI, Cinema 4D, Cinematography, Creative Direction, Houdini, Rendering
3D Animations, Architecture, Installations, Music Videos
Project Industries
Entertainment, Travel/Tourism