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Nike Air Summer '21

Air Max-inspired stories that showcase community leaders who are shaping sneaker culture and our future. As the senior copywriter, I helped concept our season's theme and make our story protagonists feel comfortable throughout their Air Max journey. I brought their stories to life through voice-overs that narrated 15-second videos and long-form articles published on the Nike app.

Project Roles
Copywriter
Company
Nike
Skills
Copywriting
Media
Branded Content
Project Industries
Fashion, Lifestyle, Sports