Introducing the Paipo. A redefined sandal for those who recognize the value of premium craftsmanship. With ultra soft premium leather, hand stitched toe post, and 100% natural wood from Reef the brief was to really highlight level of craftsmanship, detail, and premium materials that went into creating this new product in a new price range for Reef.
I worked with the CD on concepting, storyboards, directed the post production on the edit, concepted and directed the lifestyle and studio photography shoots, designed the ecomm landing and product display pages, and everything in-between.
- Project Roles
- Art Director
- Art Direction, Conceptual, Editing, Lifestyle, Still Life Photography, Storyboarding
- Commercials - Video, Photography, Retail Designs, Social Media Content
- Project Industries
- Fashion, Lifestyle, Retail