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Miller Lite Bar 75 Festival Tour

Miller Lite wanted to champion the unwavering fans who go to music festivals not for the kimchi tacos or VIP experiences, but for the music. This wasn’t just about standing out, it was about standing for something. Through a series of fan experiences, ranging from national to local festivals, MKG drove this spirit in an engaging and authentic way: Bar 75. Markets: New York, Boston, Austin, New Orleans

Project Roles
Event Producer
Company
MKG
Skills
Project Management, Event Management
Media
Advertising, Events
Project Industries
Beer
Miller Lite Bar 75 Festival Tour
Miller Lite Bar 75 Festival Tour
Miller Lite Bar 75 Festival Tour
Miller Lite Bar 75 Festival Tour
Miller Lite Bar 75 Festival Tour