OGX Car Wash
OGX hosted a styled out car wash to announce and celebrate the launch of three new salon-worthy collections. The shampoo brand debuted a keratin collection for smoothing, purple toning for blonde hair, and coconut products for fine.
The free, covid-safe event was hosted at 1907 Car Wash on South La Cienega Blvd in Los Angeles, and open to the public. After passing under a heart-shaped archway and through an entry area with product information, artful installations, and no-contact product gifting, guests were treated to a full drive-through car wash experience, culminating in an in-car photo moment with an instagrammable branded backdrop.
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