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OGX Car Wash

OGX hosted a styled out car wash to announce and celebrate the launch of three new salon-worthy collections. The shampoo brand debuted a keratin collection for smoothing, purple toning for blonde hair, and coconut products for fine. The free, covid-safe event was hosted at 1907 Car Wash on South La Cienega Blvd in Los Angeles, and open to the public. After passing under a heart-shaped archway and through an entry area with product information, artful installations, and no-contact product gifting, guests were treated to a full drive-through car wash experience, culminating in an in-car photo moment with an instagrammable branded backdrop.

Project Roles
Event Producer
Company
MKG
Skills
Event Management, Managing Budgets, Project Management
Media
Advertising, Branding, Events, Installations
Project Industries
Beauty
OGX Car Wash
OGX Car Wash
OGX Car Wash
OGX Car Wash
OGX Car Wash
OGX Car Wash