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Dos Equis Tailgate Anything Tour

To celebrate the 2020 College Football season we created an asset that was Covid safe/hands-off while still having a large impact across the United States tour. Introducing the Dos Equis El Camino, a customized half-car / half-truck fully designed to scream Dos Equis with fun interesting details trickled in. From the XX rims to the hanging XX dice there was no detail too small. The trunk has custom-built troughs that can hold anything from ice-cold Dos Equis to sports balls. Inbetween the troughs is our cyro blaster, making a large impression wherever it goes. Winners in each key market got to experience the El Camino pulling up right outside their doorstep to (safely) deliver their seis foot cooler and branded tailgate anything kit. Markets: New York, Atlanta, Nashville, Austin, Los Angeles

Project Roles
Event Producer, Project Manager
Company
MKG
Skills
Event Management, Labor Management, Managing Budgets
Media
Advertising
Project Industries
Beer
Dos Equis Tailgate Anything Tour
Dos Equis Tailgate Anything Tour
Dos Equis Tailgate Anything Tour
Dos Equis Tailgate Anything Tour
Dos Equis Tailgate Anything Tour
Dos Equis Tailgate Anything Tour