Safety is more than a feature. It's a right. So Mercedes-Benz reinforced their commitment to groundbreaking safety inside — now out.
Mercedes-Benz partnered with Athlete Ally and trans non-binary pro-skater Leo Baker to tell their story and drive allyship in providing a safe space for everyone - from locker rooms to car seats.
This social platform was launched on Instagram, Facebook and Twitter where the comments section was also a safe space for people to further discuss what safe spaces means to them.
Art Direction, Conceptual, Creative Direction, Social