Mercedes-Benz + Pride

Safety is more than a feature. It's a right. So Mercedes-Benz reinforced their commitment to groundbreaking safety inside — now out. Mercedes-Benz partnered with Athlete Ally and trans non-binary pro-skater Leo Baker to tell their story and drive allyship in providing a safe space for everyone - from locker rooms to car seats. This social platform was launched on Instagram, Facebook and Twitter where the comments section was also a safe space for people to further discuss what safe spaces means to them.

Project Roles
Creative Director
Publicis Sapient
Art Direction, Conceptual, Creative Direction, Social
Social Media Content, Advertising
Project Industries
Mercedes-Benz + Pride