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Willinglee Branding

Claire preformed business naming and identity design for this client. In a time when it seems everyone has everything, the mission for Willinglee is to bring the joy back to gift-giving. The name “Willinglee” is derived from the concept of giving with willful intent and good will towards others. This cornerstone of giving, connection, and generosity is the backbone of Willinglee’s name, visual identity, and its company values.

Project Roles
Designer, Editor (Copy)
Company
Willinglee
Skills
Adobe Illustrator, Adobe InDesign, Brand Strategy, Copywriting
Media
Brand Guidelines, Brand Identity, Branded Content, Branding, Logos, Naming
Project Industries
Lifestyle, Packaged Goods, Retail
Willinglee Branding
Willinglee Branding
Willinglee Branding
Willinglee Branding
Willinglee Branding
Willinglee Branding
Willinglee Branding