Claire preformed business naming and identity design for this client.
In a time when it seems everyone has everything, the mission for Willinglee is to bring the joy back to gift-giving.
The name “Willinglee” is derived from the concept of giving with willful intent and good will towards others. This cornerstone of giving, connection, and generosity is the backbone of Willinglee’s name, visual identity, and its company values.
- Project Roles
- Designer, Editor (Copy)
- Adobe Illustrator, Adobe InDesign, Brand Strategy, Copywriting
- Brand Guidelines, Brand Identity, Branded Content, Branding, Logos, Naming
- Project Industries
- Lifestyle, Packaged Goods, Retail