IBM Developer Diaries

Filmed during a global pandemic with our business partners in IBM Developer and our production partners at Myriad, my team and I created this series in response to the ask for a brand lift. It seemed as if not many people really thought of IBM Developer, so we set about changing that by leveraging developer advocates, and having them tell their stories, while explaining the technology involved. At their core, these videos are simple explainers. But we infused them with real heart, tapping into these developer advocates hobbies and passions. Filming remotely allowed us into their homes, where they graciously shared so much of themselves, and what they love working on.