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Irresistible Mail

American marketers are investing more online and less and less in direct mail. But mail is the largest revenue driver for USPS. So we set out to reignite interest in the medium and demonstrate how powerful it can be.

Project Roles
Creative Director
Company
MRM//McCann
Skills
Art Direction, Conceptual, Content, Creative Direction, Creative Strategy, Design, Digital, Experience Design, Illustration, Management of Teams 10-20, Mixed Media, Naming, Print, Technology
Media
Augmented Reality, Books, Branding, Campaigns, Illustrations, Logos, Microsites, Naming, Photography, User Flows
Project Industries
Advertising, Augmented Reality, Automotive, B2B, Entertainment, Fashion, Finance, Retail, Technology, Virtual Reality
Irresistible Mail
Collaborators