adidas Swim

adidas Swim designed a full-cover collection for those who - whether for personal choice or cultural reasons - face limited performance options. Still in 2021, only 12% of women were completely comfortable wearing a swimsuit at a public beach or pool (YouGov 2021 survey). Body shame and lack of privacy are the two main reasons women do not feel comfortable in their swimsuits. Beyond The Surface campaign celebrated how water accepts everyone unconditionally, so we created a simple, editorial and inclusive visual system that serves as a platform to amplify the different inspiring stories of the women featured in the campaign. We portrayed them in an intimate, personal and authentic way, capturing the essence and natural spirit of their personalities and life stories.