The client wanted a video that could be used across all social media platforms (IG, Twitter, TikTok, YouTube) to promote their film-friendly products. Strangely, younger customers have been bringing back film photography in an era of IPhones and DSLR cameras. Gen Z-ers aren't aware of the brands that used to dominate the film photography space, which is why my client wanted a fresh approach to show off their timeless film products.