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Doritos • Dodgeball • 2009

For Doritos launch of Flamin' Cheeseball flavor, we built a ball-firing machine of frightening capabilities. An arsenal of eight user-controlled canons, where consumers could set their sights on amateur dodgeball teams. Each team tested their mettle for the honor of becoming the UK's first national dodgeball team.

Project Roles
Art Director
Company
doritos
Skills
Art Direction, Conceptual
Media
Branded Content, Interactive Installations, Microsites
Project Industries
Packaged Goods