Charmin • Rollbot • 2020

Charmin is all about providing a better bathroom experience, and we’re always seeking opportunities to demonstrate this commitment. We took on the biggest bathroom gripes stopping people from enjoying the go and created the Charmin RollBot - the world’s first autonomous toilet-paper delivery robot, for when you find yourself stuck mid-go, without toilet paper. RollBot was revealed at the world’s largest tech event: CES. It stole the show, becoming the most talked-about tech at CES 2020, beating the gadgets from the world’s biggest tech companies.

Project Roles
Creative Director
Art Direction, Conceptual, Content Writing, Creative Direction
Advertising, Events
Project Industries
Packaged Goods