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H&S • Never Not Working • 2021

NFL superstars, Patrick Mahomes and Troy Polamalu, are the brand’s double act delivering the product claims for Head & Shoulders. A campaign to show how Head & Shoulders Scalp Shield Technology is never not working to fight flakes.

Project Roles
Creative Director
Company
Head & Shoulders
Skills
Art Direction, Conceptual, Content Writing, Creative Direction
Media
Branded Content, Commercials - Broadcast, Social Media Content
Project Industries
Packaged Goods