In 2015, Taylor Swift gave us #squadgoals. It's 2016, so it was only right for Cinnamon Toast Crunch to give America #squadbowls -- a new way to let squads never have to eat alone again. Like most advertising campaigns, we had just two weeks to actually make this idea come to life (designing/producing the actual squad bowls, a TV commercial and a website). Fun times!

Project Roles
Art Director
Cinnamon Toast Crunch
Art Direction, Material Design
Branded Content, Commercials - Broadcast
Project Industries
Packaged Goods