Godling, a brand and storytelling studio, needed a new identity to reflect their quickly evolving business. We worked together to establish a new visual language and web presence. The identity system, although a stark black and white, is approachable and poetic. The logo, comprised of an organic, flowing 'G' is complemented by a humanistic sans serif that creates tension and harmony in the system. Equipped with a 'G' suite, the system offers versatility and a magnitude of expression. Micro and macro moments derived from natural forms and textures ground the brand while flexing the identity system with expressive typography and masked elements.

Project Roles
Art Director, Designer
Adobe Illustrator, Adobe Photoshop, Figma
Brand Identity, Branding
Project Industries