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McDonald's: Big Mac 50

To celebrate 50 years of the Big Mac, we created 50 unique posters for McDonald’s. The series of 50 unique designs use the iconic shape of the burger and juxtapose the cultural differences between 1968 and 2018. For example, radio is now podcast, the jukebox is now Spotify and cash is now bitcoin. The point being that Big Mac is still the same and just as iconic, even half a century later.

Project Roles
Art Director, Creative Director, Designer, Illustrator
Company
TBWA/Chiat/Day
Skills
Creative Direction, Design, Illustration, Retouching
Media
2D Animations, 3D Animations, Case Study Videos, Retail Designs, Visual Designs
Project Industries
Advertising
McDonald's: Big Mac 50
McDonald's: Big Mac 50
McDonald's: Big Mac 50
McDonald's: Big Mac 50
McDonald's: Big Mac 50
McDonald's: Big Mac 50
McDonald's: Big Mac 50
McDonald's: Big Mac 50
McDonald's: Big Mac 50
McDonald's: Big Mac 50
McDonald's: Big Mac 50