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Thomson Reuters Foundation: Unboxing The Truth

Today there are 40 million slaves worldwide. But slavery is impossible to see, hidden within supply chains. Thomson Reuters Foundation is a leader in combating slavery. We needed to create a groundswell among young consumers so we created three products; sneakers, makeup and headphones, each with hidden facts about slavery disguised in the design, symbolic of the issue. We then sent them to where young consumers get informed and hijacked the phenomenon of Unboxing.

Project Roles
Art Director, Creative Director, Designer
Company
TBWA/Chiat/Day
Skills
Art Direction, Conceptual, Creative Direction, Design, Directing, Retouching, Video Editing
Media
3D Printed Prototypes, Concept Art, Infographics, Photography, Product Designs, Shoe Designs, Typography
Project Industries
Advertising, Non-Profit
Thomson Reuters Foundation: Unboxing The Truth
Thomson Reuters Foundation: Unboxing The Truth
Thomson Reuters Foundation: Unboxing The Truth
Thomson Reuters Foundation: Unboxing The Truth
Thomson Reuters Foundation: Unboxing The Truth
Thomson Reuters Foundation: Unboxing The Truth
Thomson Reuters Foundation: Unboxing The Truth
Thomson Reuters Foundation: Unboxing The Truth
Thomson Reuters Foundation: Unboxing The Truth
Thomson Reuters Foundation: Unboxing The Truth