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McDonald's: MMMM

In a category where all food and ingredients look the same, McDonald’s called upon their most iconic asset, the Golden Arches and used it to create a visual language that could depict all of the items and ingredients on their menu.

Project Roles
Creative Director, Designer
Company
TBWA/Chiat/Day
Skills
Art Direction, Conceptual, Creative Direction, Design
Media
Billboards, Motion Graphics, Social Media Content
Project Industries
Advertising, Restaurant
McDonald's: MMMM
McDonald's: MMMM
McDonald's: MMMM
McDonald's: MMMM
McDonald's: MMMM
McDonald's: MMMM
McDonald's: MMMM