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Lincoln / Art of Arrival
Uniworld Group hired me to direct a digital content piece for the launch of the redesigned Lincoln MKZ. My experience as ECD on the multicultural and general market business of Lexus helped me understand the agency's creative strategy. From there, it was all about bringing the idea of "Quiet Luxury" alive. Lifestyle and cars - two things I love bringing together through visual storytelling.
- Project Roles
- Director
- Company
- Lincoln
- Skills
- Camera Car, Color Grading, Compositing, Directing, Editing, Live Action, Location, Multi-cultural, Music, Producing, VFX
- Media
- Advertising, Branded Content, Commercials - Video
- Project Industries
- Automotive