Copywriting for Delta Airlines

The past couple of years have taken their toll, especially on the employees from certain industries. Delta Airlines wanted to show their employees how much they are cared for and make sure they knew about all the resources available to them. I was brought in and handed a stack of dense, jargon-heavy, benefits paperwork. It was my job to research and review the material and find the best way to condense that into a booklet that would be fun to read and inspire the employees to take action.

Project Roles
Content Strategist, Copywriter
Company
Delta
Skills
Copywriting
Media
Books
Copywriting for Delta Airlines