New female presenter for BMW

How many times has each one of us seen an advertisement for a new car in which a woman appears? One for whom the driving experience is important, and conveys it just like the man in the commercials, who appreciates the mechanical details and the new wonder on four wheels. Such publications, as we have all experienced in the world of vehicle advertising, are rare, almost non-existent. The car market is mostly aimed at men, although more and more women are taking the wheel. One of the goals we set for ourselves, beyond establishing the electric leader in the category, was to strengthen the personality and humanity of the brand in order to generate identification and bring an advanced advertising line. Thus, a female, strong, leading and international figure was naturally chosen - one that identifies exactly with the values ​​that BMW wishes to transmit to viewers and watch the campaign.

Project Roles
Strategy, Creative Strategy, Brand Strategy, Marketing Strategy
Advertising, Commercials - Video, Campaigns
Project Industries