City Point

City Point is the largest food, shopping and entertainment destination in the center of Downtown Brooklyn (DoBro). Located at the corner of Flatbush Avenue and Fulton Street, the 1.8 million square foot mixed-use development is poised to dramatically transform the area. I was in charge of designing and developing the identity, signage and wayfinding system. I managed a team of designers to help implement it across the site.

Project Roles
Creative Director, Designer
Company
Pentagram
Skills
2D, 3D, Design, Adobe Illustrator, Adobe InDesign, Management of Teams 1-10, Adobe Photoshop, Experience Design
Media
Wayfinding
City Point
City Point
City Point