Drive is the Difference

Gamers battle burnout. It’s why BMW took Tekkz and Hashtag Shawry on the drive of a lifetime. The mini-doc unpacks the mental side of esports and shows what happens when they put down their controllers in an effort to reclaim their drive.

Project Roles
Creative Director
Company
BMW
Skills
Creative Direction
Media
Advertising
Project Industries
Automotive, Gaming, Sports
Drive is the Difference