A little collaboration on the classic Kit Kat jingle with Chance the Wrapper...err, Rapper. The ad was covered in Fast Company Top 5 Ads of the Week, Adage, Adweek, Time, Forbes, Fader, Bustle, Slate, Pitchfork, Hypebeast, Spin, Complex, Independent UK, Uproxx, NY Daily news, Vibe, Vice, Billboard, MTV, Mashable, Eater, NME, EW.com, Business Insider, High Snobiety... to name just a few. But the coolest thing was having Fader write an article about all the kids dressed up in Chance's Kit Kat Costume for Halloween this year.