Under Armour x The Rock

It’s not every day you’re working with the world’s biggest movie star, especially as both the subject AND client. Providing feedback via video message, while eating lunch, between takes on set of yet another blockbuster after a 5am wakeup for a multi-hour workout, it was clear from the start there are few with stronger vision and harder grind than Dwayne Johnson. Build the Belief.

Project Roles
Art Director
Art Direction, Conceptual, Creative Direction, Visual Development
Commercials - Video