Honey Nut Cheerios Bee A Coder

Nickelodeon teamed up with Honey Nut Cheerios to make BeeACoder.com, an online coding camp where kids could learn the basics of coding and create their own game. We used the stars of the new hit show GameShakers to build buzz and help kids along the way with tutorial videos. Nickelodeon was thrilled that over 1 million kids checked out BeeACoder.com, spending on average an hour and 15 minutes per session strengthening their coding skills. I was thrilled that I finally got a dancing unicorn in a campaign.

Project Roles
Copywriter
Company
General Mills
Skills
Copywriting
Media
Advertising, Branded Content, Microsites, Social Media Content, Websites
Project Industries
Packaged Goods
Honey Nut Cheerios Bee A Coder
Collaborators