DIRECTV – Premium Network Upgrades – Optimized Landing Pages & Ad Banners

Challenge The previous page design inherited a dated template and lacked luster, consistency, and an actionable promotional feel; the marketing language also fell flat, and value-adds of the network were missing; lastly, it was designed for desktop only. The production design team needed a tight templated system for banners and page updates in order to streamline workflow and work more efficiently. Solution I worked with a content strategist, an art director & designer, and a copywriter to restructure / optimize the landing page so that it felt more promotional and update the overall aesthetic. The copy was edited to be more concise; the CTA was made clearer and positioned above the fold. I led on design for the initial creative, and presented a number of options to update the overall aesthetic of the design system for banners and both desktop and mobile platforms. What was green-lit helped the design and production teams refresh similar pages efficiently. directv.com/premiums/starz_upgrade directv.com/premiums/showtime_upgrade directv.com/premiums/hbo_upgrade