N.I.C.E. Collective - This is Our Code

This brand video for SF Men's clothing label N.I.C.E. Collective (narrated by Gavin Rossdale with music by Alessandro Cortini) was released to coincide with the opening of their first permanent retail location and refresh of their e-commerce site. I wrote the script in collaboration with N.I.C.E. founder Ian Hannula and directed the production of the project with the talent crew at Form & Fiction.