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THX - Rebranding a Phenomenon
THX tasked Bonfire Labs with a multi-faceted rebranding exploration — one that would match George Lucas’ audacious vision. At the core of that vision is THX’s belief that there is real truth in transparency, in lack of presence. To deliver the clearest, most articulate representation of the artist’s voice. Where nothing impedes or stands in the way.
- Project Roles
- Creative Director
- Company
- Bonfire Labs
- Skills
- Art Direction, Conceptual, Creative Direction, Design, Digital, Motion, Strategy
- Media
- Brand Films, Brand Guidelines, Branded Content
- Project Industries
- Hardware, Technology
