Music Business Today - A Music Application Course

It is no easy feat to describe an industry in the midst of a revolution, much less teach people how to navigate it. The Apollo Group asked Bonfire Labs to create an online graduate level business school course that called for a radical approach, more Malcolm McLaren than Bob Seger. We developed a “module” based 5 week course, creating a set of interchangeable content forms that allowed us to tailor each lesson to maximize communication and retention. Industry icon Randy Jackson led the way, guiding the learner through the ever evolving terrain of the 21st century music industry.