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Autotrader "P.S.A" :60

Every year, cars go without drivers. It's really sad. We needed to get the word out about how people can make a difference by saving cars on Autotrader. This video was only supposed to run on social, but the test numbers and clients were really happy with it and ended up running it during NBA Allstar Weekend. I also made my first appearance on national TV as an actor. That's how low the budget was. The campaign resulted in the highest-ever mobile traffic for the brand with 677k mobile sessions and 2.5 million page views. More importantly, 40% more cars were saved on Autotrader from the previous year - a step in the right direction for cars in need.

Project Roles
App Developer, Art Director
Art Direction
Commercials - Broadcast, Commercials - Radio, Commercials - Video, Social Media Content
Project Industries