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Can You Believe It?! it's a Full-time job

You're probably not one to take a job just to make your friends jealous, but in case you are, BarkBox is hiring a Director of Strategy in New York, NY, USA.


We’re looking for a superstar Strategist to be the connective tissue between our creative and marketing leadership in a team-oriented environment with the aim of refining our core value props, growing sales, raising awareness, and managing the strategic marketing across our suite of brands; Barkbox, Super Chewer, Bark Eats, and Bark Bright. They work to expand our understanding of our customers, growth areas, and insights. They are responsible for developing and articulating brand(s) mission, values, and creating strategic briefs for the creative team(s).

The Director of Strategy has three key areas of responsibility

Planning, Analyzing, Evaluating

Collaborates with the Growth Marketing team on preparation of creative/marketing recommendations, strategies and actions for each sub brand..
Reviews, analyzes and evaluates the following, relative to the sub brand’s needs and objectives: media, creative output, research reports and brand data.
Identify and develop target list of consumer segments
Understand business objectives, challenges and opportunities of target and industry
Responsible for departmental vision, structure, and management while providing leadership, accountability, and mentorship to brand strategy.
Team Leading, Coordinating, Managing

Be a lead brand evangelist, embodying Bark core values and differentiating perspectives
Generate and drive insight for audiences around media, brands, consumers, and experiences
Provide market research, analyses and insights into latest industry trends
Work with the cross disciplinary team to assess risk, constraints, and opportunities (schedule / scope / resources) and make qualified decisions on growth pursuits and how to approach it.
Strategic Project Management

Oversee long term initiatives including: positioning development, marketing plans, development needs, timeline and roadmap planning, stats analysis and reporting
Develop integrated marketing strategies, tactical plans, and insights to

Company Links

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On-site required?



6-9 years

Date Posted

September 10, 2021

Managed By

Chloe Hyland